PinnacleHealth’s mission “to maintain and improve the health and quality of life for all the people of Central Pennsylvania” serves as the impetus for a system and community –wide approach to improve mission effectiveness and sustainability, promote community health and mobilize strategic community partners to play a collaborative role in addressing community needs and health priorities. PinnacleHealth’s mission serves to inspire the organization, delineate its purpose and scope, define its character and uniqueness and articulate its values.
A dramatic linkage between mission, corporate citizenship, strategic plans and day-to-day operations must be visible and demonstrable. VHA defines corporate citizenship as a dedication to invest in better, stronger and healthier communities. Corporate citizenship, formerly noted as community accountability, is far more than an inventory of the good we do for the community; it is a set of attitudes, values, policies and practices that are integral to the organization and should be aligned within key organizational structures and functions. It is assumed that leaders in the next generation will more intentionally approach and hopefully accomplish goals essential to corporate citizenship (VHA Community Accountability, 1996).
Objectives of Mission Effectiveness:
Encourage executive and board involvement with promotion of Pinnacle Health’s mission and accountability for community health.
Ensure that all business and clinical programs and services delivered by Pinnaclehealth are consistent with the PinnacleHealth mission, accessible to everyone and aligned with its strategic plan and community benefit programs.
Reinforce a culture of “corporate citizenship” within PinnacleHealth to drive community awareness and education.
Advance strategic alliances, collaboration and resource-alignment with other not-for-profit organizations throughout the community and region.